Digital Marketing Fundamentals

Marketing v/s Sales

Marketing Mix and 4 Ps

What is Digital Marketing

Inbound vs Outbound Marketing

Content Marketing

Understanding Traffic

Understanding Leads

Strategic Flow for Marketing Activities

Website Planning and Structure

Core Objective of Website and Flow

One Page Website

Strategic Design of Home Page

Strategic Design of Products & Services Page

Strategic Design of Pricing Page

Portfolio, Gallery and Contact Us Page

Call to Action (Real Engagement Happens)

Designing Other Pages

SEO Overview

Google Analytics Tracking Code

Website Auditing

Designing WordPress Website

Facebook Marketing Fundamentals

Profiles and Pages

Business Categories

Creating Facebook Pages

Page Info and Settings

Facebook Page Custom URL

Invite Page Likes

Featured Video

Pin Post and Highlights

Scheduling Posts

Facebook Events

Reply and Message

Facebook Insights Reports

Competitor’s Facebook Page

Ban User on Facebook Page

Connect with Twitter

Facebook Ad Campaign

Organic v/s Paid

Defining Ad Objective

Performance Matrix

Ad Components

Designing Creative Image

Facebook Ad Structure

Setting Up Facebook Ad Account

Create Ad – Targeting

Create Ad – Budgeting

Create Ad – Creative

Content and CTA

Boosting Page Posts

Page Promotion

Video Promotion

Similar Ads and Audiences

Tracking Pixels Code

Remarketing – Website Visitors

Custom Audiences – Look Alike

Custom Audience – Saved Group

Managing and Editing Ads

Ad Reports and Ad Insights

Billing and Account

Facebook Advance Strategies

Facebook Business Manager

People, Pages and Roles

Ad Accounts Configurations

Ad Agencies and Assigning

Shared Login for FB Business A/c

Power Editor

Email Targeting on Facebook

Facebook Offers

CTA on Page

Posts for Location

Google AdWords

Understanding Adwords

Google Ad Types

Creating Ad Campaigns

Pricing Models

Creating Text Ads

Creating Ad Groups

PPC Cost Formula

Bidding Strategy for CPC

Ad Page Rank

Keywords Control

Adwords User Interface

Keyword Planning

PPC, CPM, CPA

Bidding Strategy on Location/Schedule/Devices

Conversion Tracking Code

Designing Image Ads

Creating Animated Ads

Youtube Video Promotion

Remarketing Strategies

Remarketing Rules

Remarketing Tracking Code

Linking Google Analytics

Designing Remarketing Images

Shared Budget

GWD Software

YouTube Marketing

Video Flow

Branding Watermark

Google Pages for YouTube Channel

Verify Channel

Webmaster Tool

Associated Website Linking

Custom Channel URL

Channel ART/Links/Keywords

Featured Contents on Channel

Channel Main Trailer

Uploading Videos

Uploading Defaults

Channel Navigation

CTA – Annotation

CTA – Extro

CTA – Cards for Mobile

Redirect Traffic to Website

Post Upload Enhancements

Live Broadcasting

Managing Playlists

Managing Comments

Managing Messages

Monetization with Adsense

Paid Youtube Channel

Channel Analytics

Real Time Analytics

Google Plus for Business

G+ Pages Ranks Higher

Google Plus Profile

Google Local Business

Google + Company Page

Adding Contact Links

Utilizing +1 Button

Managing Circles

Posting Contents

Google Hangouts

Social Relevance to G+ in Adwords

Sharing G+ Buttons on Website

HashTags and Mentions

Review and Testimonials

G+ Mobile App

Integration with Website

LinkedIn, Twitter and Pinterest

Creating LinkedIn Account

Updating Contact Information and Links

Designing Profile and Summary

Managing Connections

Advance Searching

Endorsements – Publishing and Receiving

Creating LinkedIn Company Page

Updating Products and Services

Creating Showcase Pages

Engaging with Updates

Running Paid Campaigns

Recruitment through LinkedIn

LinkedIn Groups

LinkedIn Mobile App

Marketing on Twitter & Pinterest

Google Analytics and Webmaster Tool

Web Analytics

Integrating with Website

Measurement Metric

Accounts and Profiles

Analytics Reporting

Sorting, Filter and Time Chart

Audience Segmentation

Traffic and Behaviour Reports

ReMarketing Audiences

Goals and Conversion Reports

Developing Intelligence Report

Google Webmaster Tool

Setting up Tool for SEO

Adding and Managing Assets

Integrating WebMaster Tool

Site Map and Site Links

Search Traffic and Links

Google Indexing

Managing Crawl Errors

Managing Security Issues

Search Engine Optimization

Understanding SEO

SEO Keyword Planning

Meta Tags and Meta Description

Website Content Optimization

Back Link Strategies

Internal and External Links

Optimizing Site Structure

Keywords in Blog and Articles

On Page SEO

Off Page SEO

Local SEO

Mobile SEO

eCommerce SEO

Optimizing with Google Algorithms

Using WebMaster Tool

Measuring SEO Effectiveness